Customer Experience Management (CEM) is essential to delivering exceptional coverage and reliability. When it comes down to business, everything is about the customer. The goal of CEM is to reduce churn and reduce costs associated with network management. With the InTouch CEM product your company will improve customer retention, increase revenue, and optimize network service management. CEM vs. Customer Relationship Management (CRM) CRM is driven off of account and usage information. It focuses on improving the customer experience only partially through analysis of billing statements and minutes used. CRM cannot support early detection and does not understand customer expectations. It does not provide information that can be used to determine the root cause of churn. In order for service providers to fully reach the expectations of their customers they must be able to track service quality and coverage. CEM does so by gathering and reporting customer related data. This data identifies roadblocks and impediments which allows service providers to recognize the customers that may need retention action or are open to additional services. CEM enables proactive retention as well as proactive service offerings. |
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