INCREASE CUSTOMER RETENTION
With InTouch Customer and Service Experience Manager, you can convert those voluminous network details into targeted business intelligence to identify customers with a high risk of churn and proactively take retention action.  Market and sell with confidence by understanding how your current customers are using your devices and services. By leveraging the relationship between services and devices, you can ensure success with new customers and develop an increased number of “sticky services” resulting in longer customer retention periods and additional revenue.

IMPROVE OPERATIONAL EFFICIENCY
The InTouch® solution helps the Operations team define the underlying relationship between network performance and customer behavior.  They can focus on root cause of customer defections and make operational decisions that optimize based on customer experience and customer value. Additionally, operations personnel spend significant time maintaining communications links within the corporation.  The InTouch® solution facilitates these communications needs by automatically providing far-reaching business intelligence to other organizations in forms specific to that organization’s needs.

GENERATE OPERATIONAL REVENUE
With the ever-changing landscape of mobile services and offers, you are constantly taking new products and services to the market.  In the case of data services, the cost to your business of that service failing for a customer the first or second time they try it can be astronomical.  Sixty-six percent of the time, if a subscriber tries a new service and it fails once or twice, they will never try it again. Ensuring that service will be successful the first try for every customer is paramount to your success and new service revenue streams.

EXPAND MARKET SHARE
Customer and service experience information, provided by the InTouch® Customer and Service Experience Manager can be a powerful tool to strengthen your brand.  In today’s competitive mobile environment it is essential to differentiate yourself from your competition.  Messaging based on experience data that your customers agree with and will attest to is one of the most effective means of establishing your brand and market presence.

TARGETED MARKETING CAMPAIGNS
Utilize real customer data to understand what services your customers use and where they use them. Automatically turn that data into targeted campaigns to increase high margin service usage in lagging areas and to further strengthen already high use areas. Even more, take the campaign to the next level and target against devices. Specific devices perform better for certain services and understanding where the optimum combinations exist, empowers you to target the most likely adopters with the device best suited for them. In addition, you can leverage this information to begin mobile-based advertising campaigns. By understanding how, when and where your customers are using what devices and services, you can mine additional advertising revenue.