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RCRWireless - Reader Forum: It's all about the customer experience

AUGUST 23, 2010 - 6:00 am ET | Frank Galuppo, CEO, DAX Technologies | RCR Wireless News"Somewhat suddenly, the mobile industry seems to have seen the light - everything is about the customer experience. No matter where you turn, vendors are marketing their products around improving the customer experience. Countless articles (such as this one!) have addressed customer experience management or "customer-centric" operations.

With the benefit of hindsight, it's obvious why this is happening, and I'd like to review some of these reasons. More importantly, challenges remain before mobile operators can truly embrace this customer focus and we need to understand and overcome these critical issues.

As a long time executive in the telecommunications industry, I remember well the focus on service quality when the sole business was landline voice services. Those of us from a landline background shuddered as we watched the initial rollouts of mobile communication services. Dropped calls were common. Consumers tolerated noisy lines and areas without service. Charges such as roaming fees were difficult to understand and anticipate. Yet, the services grew despite these obvious quality limitations. Convenience trumped quality and the mobile industry expanded rapidly. With customers willing to tolerate reduced quality, mobile operators prioritized expanding service to more customers, versus improving service quality."


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DAX Technologies Hires Two Industry Veterans for Chief Marketing and Global Sales Role

Company expands management team to further capitalize on growth of customer experience management within the telecom sector

MATAWAN, NJ, AUGUST 16, 2010- DAX Technologies today announced the appointment of Brion Feinberg as its chief marketing officer and executive vice president of product management, and Jeffrey Moulton as its executive vice president of global sales, effective immediately.

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Frank Galuppo Appointed CEO of DAX Technologies

Seasoned telecommunications veteran assumes leadership role with industry-leading ITsoftware solutions developer.

MATAWAN, NJ, MAY 11, 2010- DAX Technologies, a provider of customer experience management software solutions for mobile operators and government organizations, today announced the appointment of Frank Galuppo as its CEO, effective immediately. In his role as CEO of DAX Technologies, Mr. Galuppo will play a dynamic role in shaping business strategy, as well as overseeing company operations.

--Read more

 

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Newsflash

  1. CTIA, New Orleans, May 2012

    Visit DAX Technologies at CTIA in New Orleans, LA, from May 8-12.  DAX will be exhibiting its InTouch™ product working with JDSU PacketPortal® at the “Customer Usage and Experience Management” pavilion at the JDSU booth, 4511.

    ICQR, San Diego, May 2012

    DAX Technologies CTO, Thomas Magg, will be presenting at the 2012 International Communications Quality and Reliability Workshop in San Diego California.  Now that you are correlating and analyzing data from multiple sources and making real-time operational decisions, what happens if data is missing or late from some sources. How would you know? Do you wait? Make the best decision?

    TMF, Dublin Ireland, May 2012

    Visit DAX Technologies at TMF in Dublin, Ireland, from May 21-24.  Please contact Jeff Moulton at 469-247-5578 to set-up an appointment with a DAX Technologies representative.

    Mobile World Congress, Barcelona, Feb. 2012

    Thank you all for visiting DAX Technologies at Mobile World Congress Barcelona on 2/27-3/1.  There was a tremendous response our demo of our latest release of InTouch™ R4.3.  If you were not able to get an appointment, please see us at an upcoming event, or e-mail us at sales@daxtechnologies.com

    DAX Releases New TicketExpert Module, Matawan, NJ, Feb. 2012

    DAX Technologies released a new module for its market leading InTouch platform.  TicketExpert dramatically improves the ability of customer care organizations to analyze and address complex customer care issues.  More Info

    DAX Announces Executive Appointments, Matawan, NJ, Aug. 2010

    DAX Technologies today announced the appointment of Brion Feinberg as its chief marketing officer and executive vice president of product management, and Jeffrey Moulton as its executive vice president of global sales, effective immediately. More Info

    DAX Announces New CEO, Matawan, NJ, May 2010

    Thank You for joining DAX at TMForum Management World. We hope you enjoyed learning about InTouch, Customer and Service Experience Manager and NetCommander. Please check out our pages on CEM and Products. More Info

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